Broen Shopping

BROEN SHOPPING

RETAIL MARKET DANISH

Russia’s invasion of Ukraine in February 2022 instantly sparked anx iety about the future as gas and electricity prices started to soar. Overnight, inflation hit a 40-year high, and interest rates climbed. As a result, consumer confidence suffered a severe dent, with Danish households lowering their expectations of the future. Consumer confidence continues to struggle as the global outlook was exacerbated by the latest unrest in the Middle East, triggered by an attack on Israel in October 2023, along with rising concerns and po litical unpredictability with Donald Trump taking office in the US in January 2025.

ish household economies. 2025 is predicted to see renewed growth in consumer spending, with household spending expected to recover.

Danish consumers have a clear preference for shopping centres, with this segment accounting for a significant share of total retail spend.

Although e-commerce is becoming an increasingly important factor in the Danish retail landscape, the coronavirus pandemic made con sumers rediscover the demand for real-life retail experiences in brick and-mortar shops. Regional destinations such as BROEN Shopping are perfectly posi tioned to cater to the increasing demands on multi-channel retailing and the overall shopping experience.

Against the backdrop of more stable inflation and rising wages of 3.2% in 2024, however, the outlook seems to be brightening for Dan

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