Broen Shopping

POPULAR TOURIST DESTINATION With its location on the North Sea coast, Esbjerg lies at the centre of some of Denmark’s most popular tourist destinations. In fact, combined the municipali ties of Esbjerg, Fanø and Varde recorded approximately 7.0 million leisure- and business-related overnight stays in 2024, while the total number of overnight stays in Southern Denmark was 19.6 million. German guests are the most fre quent visitors, but many Swedes and Norwegians also visit Southern Denmark. During the coronavirus pandemic, however, many Danes opted for staycation, similarly flocking to holiday homes and resorts along the North Sea coast. A large proportion of the visitors, approximately 43%, stay at private holiday homes in the region rather than at hotels and therefore have daily shopping requirements, which the Property also caters for. Indeed, tourists are believed to account for a substantial share of visitors to BROEN Shopping due to its wide range also of specialty shops, restaurants and leisure facilities. Tourism is a strong growth driver in many sectors and one of the most impor tant export industries in Denmark. Southern Denmark is the second largest region in Denmark measured on tourism revenue, only surpassed by the Capital Region of Denmark. With its wide range of shopping opportunities BROEN Shopping benefits from its location in a tourist hotspot.

BROEN SHOPPING

HOTSPOT FOR BUSINESS AND TOURISM 7 million leisure- and business- related bednights annually

VARDE

ESBJERG

FANØ

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