Colliers Denmark Market Report 2025

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HOTEL - COLLIERS MARKET REPORT 2025

Business guests and congress delegates are back to stay

Business travellers and conference delegates were slower than tourists to return to Denmark after the pan demic, but in 2024 they accounted for a record number of overnight stays in Copenhagen and nationwide for the second year in a row. In Copenhagen, the number of business-related over night stays (business travellers and conference dele gates) increased by 0.79% in January through October 2024 compared to the same period in 2023, now account ing for 31% of total overnight stays in the city. Nationally, this group also accounts for 31%. This development is particularly attractive for hotel operators, as business travellers often book individual rooms, while holidaymak ers typically share rooms. Large MICE events are important for hotels Large events and conferences help attract overnight hotel guests. For example, the Eurovision Song Contest in Malmoe in 2024 boosted Copenhagen occupancy rates. Broadly speaking, recent years have seen myriad major conferences and events that have filled the hotels. Several of these had been postponed due to the COVID 19 pandemic.

In the coming years, however, the major events seem to be further apart. Large-scale conferences take time to plan, and it can take years to win the right to organ ise them. Targeted efforts on the part of politicians and organisa tions such as VisitDenmark and Wonderful Copenhagen to attract international conferences and events to Denmark are crucial to ensure a stable and sustained demand for hotel accommodation.

Tourists continue to account for most hotel overnight stays in Copenhagen

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Business-related stays

Leisure-related stays

Note: Includes data up to and including October each year. Annual hotel overnights (‘000) in Copenhagen proper. Source: Statistics Denmark, Colliers