Halmtorvet 20-22

10

Bright outlook for Copenhagen hotel demand

A member survey by the Danish hospitality industry’s association HORESTA in October 2023 showed that most hotels predict solid operating performance in 2024 with revenue growth and improved bottom lines relative to 2023.

A survey by DI Tourism, Culture & Experiences (under the auspices of Danish Industry) projects average annual growth of 1.6% in domestic overnight stays and 3.0% in foreign overnight stays by 2030 across Denmark. Sweden has historically accounted for the third most overnight stays in Copenhagen, but the number of Swedish guests has been declining. VisitDanmark has launched a new marketing campaign with the purpose of luring back the Swedish guests within the next 3 years. The global desire to travel has been restored, with US tourists still heading the field in terms of overnight stays in Copenhagen. Chinese, Japanese and Indian tourists are finally returning to the city. Favourable prospects of renewed growth in Danish consumer spending, including households’ travel budgets, as consumer confidence is rebounding.